This is an example of a blogger outreach initiative that I implemented for NBC 7 San Diego. NBC is the broadcast home of the Golden Globe Awards and on behalf of the station, I invited several local bloggers to be “Red Carpet Reporters.” NBC 7 partnered with Uber San Diego and sent the bloggers up to LA in style.
Influencers’ Reach:
Twitter: 19,050
Instagram: 1,455
Facebook: 2,572
Number of posts made on each platform mentioning #NBC7:
Twitter: 70
Instagram: 42
Facebook: 36
Jennifer Fox Armour 
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