Golden Globes Red Carpet Reporters

This slideshow requires JavaScript.

This is an example of a blogger outreach initiative that I implemented for NBC 7 San Diego. NBC is the broadcast home of the Golden Globe Awards and on behalf of the station, I invited several local bloggers to be “Red Carpet Reporters.” NBC 7 partnered with Uber San Diego and sent the bloggers up to LA in style.

Influencers’ Reach:

Twitter: 19,050

Instagram: 1,455

Facebook:  2,572

Number of posts made on each platform mentioning #NBC7:

Twitter:  70

Instagram:  42

Facebook:  36

Topsy Search ResultsScreen Shot 2014-01-18 at 5.17.36 PM