As part of my role as the Social Media Manager for NBC 7 San Diego, I was responsible for live community management during: Breaking news, special promotions (#NBC7SendMeToTheVoice) and special events (political debates, prime time coverage of the 2014 Winter Olympics and 2014 Golden Globes Awards show).
Live-tweeting and creation of custom Twitter timelines were part of these initiatives.
2014 Winter Olympics
From February 6-23, 2014 I live-tweeted prime time coverage of the Sochi Winter Games. This included sending a minimum of 30 carefully crafted tweets out over a three to four-hour period of time.
Goals: To foster engagement with social audience and generate page views for two sites dedicated to Olympic coverage.
Examples:
NBC 7 Mayoral Debates
On November 15, 2013 and January 23, 2014, NBC 7 televised two live debates between the candidates running for mayor of the city of San Diego.
Goals: To keep online audience informed of what was being said by candidates during televised debate and to drive that audience to live stream coverage of the event.
Posted on NBC 7’s Instagram account prior to debate:
Examples of how debate questions and answers were presented:
Examples community reaction and NBC 7’s response:
Jennifer Fox Armour 
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