Live Community Management

As part of my role as the Social Media Manager for NBC 7 San Diego, I was responsible for live community management during: Breaking news, special promotions (#NBC7SendMeToTheVoice) and special events (political debates, prime time coverage of the 2014 Winter Olympics and 2014 Golden Globes Awards show).

Live-tweeting and creation of custom Twitter timelines were part of these initiatives.

2014 Winter Olympics

From February 6-23, 2014 I live-tweeted prime time coverage of the Sochi Winter Games. This included sending a minimum of 30 carefully crafted tweets out over a three to four-hour period of time.

Goals: To foster engagement with social audience and generate page views for two sites dedicated to Olympic coverage.

Examples:

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NBC 7 Mayoral Debates

On November 15, 2013 and January 23, 2014, NBC 7 televised two live debates between the candidates running for mayor of the city of San Diego.

Goals: To keep online audience informed of what was being said by candidates during televised debate and to drive that audience to live stream coverage of the event.

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Posted on NBC 7’s Instagram account prior to debate:

Examples of how debate questions and answers were presented:

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Examples community reaction and NBC 7’s response:

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